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Axis Max Life Insurance LtdIndustry : Finance & Investments
BSE Code:Not ListedNSE Symbol: Not ListedP/E(TTM):0
ISIN Demat:INE511N01011Div & Yield %:0EPS(TTM):0
Book Value(Rs):0Market Cap ( Cr.):0Face Value(Rs):10
    Change Company 
MAX NEW YORK LIFE INSURANCE COMPANY LIMITED

ANNUAL REPORT 2006-2007

DIRECTOR'S REPORT

Your  directors  have pleasure in presenting the Seventh Annual  Report  of 
your  Company with the audited accounts for the financial year ended  March 
31, 2007.

PERFORMANCE HIGHLIGHTS

Highlights for the year ended March 31, 2007 are as under:

                                                         (Rs. in crore)

                                      Current Year        Previous Year
                                   (March 31, 2007)    (March 31, 2006)

Particulars

Income

Premium Income (net)                       1,485.4               779.7

Income from Investments

- Policyholder                                93.1                62.4
- Shareholder                                 14.1                 7.8

Other Income                                   5.1                 1.3

Total Income                               1,579.7               851.2

Less: Expense

Commission                                   213.4               134.5
Operating expenses (excl. depreciation)      514.9               326.9
Depreciation                                  22.6                17.9
Benefits Paid                                 83.1                42.5
Provision for Reserves                       822.9               383.9
Total Expenses                             1,656.9               905.7

Max New York Life continued its high growth trajectory during the financial 
year  2006-07. Premium income has grown a 91% over the previous year.  Over 
552,000  policies  were sold, up from over 423,000 the previous  year.  The 
cumulative sum assured is now over Rs. 43,000 crore. The first-year premium 
increased  106%  to  Rs.  912 crore. Renewal  premium  also  registered  an 
impressive increase of 72%.

GROWING REACH

In  a vast and diversified market like India, the geographical reach is  of 
critical  importance.  Agency  distribution continues  to  be  the  primary 
channel of distribution, well supported by alternate distribution  channels 
such as bancassurance, corporate agents and a dedicated rural distribution.

During  the financial year, the number of agent advisors has  increased  to 
over  25,000, a net growth of 63% over last year. We continued to focus  on 
quality of advice model in our agency distribution. Our agent advisors  are 
considered  to  be  the best in the industry. This reflects  in  345  agent 
advisors  meeting the MDRT norms. Your Company is confident  of  continuing 
amongst the top 50 MDRT companies in the world.

Financial  Year 2006-07 has been an eventful year for the  Agency  channel. 
Your Company expanded its reach with 48 new offices. The agency channel now 
has  a presence in 83 cities through 117 offices. Agency sales  recorded  a 
growth of 106% touching Rs.650 crore during the year as compared to Rs. 313 
crore in the last financial year.

The  Corporate Agency and Broker channel continues to grow at over 100%  in 
new  business. Your Company has grown its corporate agency channel by  160% 
and  contributed  Rs. 171 crore of the Company's new  business  sales.  Our 
large   corporate   relationships  include  Peerless  and   Amsure.   These 
corporations helped us expand our reach significantly through their  unique 
distribution reach with allowed us to reach.

Your  Company  has  actively  focused on  growing  business  through  other 
channels. It has signed 9 new Bancassurance relationships in this financial 
year.  Our  relationship with Yes Bank continued to gain  strength  and  is 
proving to be a win-win relationship for both organization with emphasis on 
quality of service and delivery.

The  rural distribution network in Punjab with unique hub and  spoke  model 
ensured  that  we  reached the rural population to the  last  mile  without 
compromising on our high quality of advice model.

A  special mention of the Direct Sales Team (DST), which set new  benchmark 
in productivity will not be out of place. At the end of the financial year, 
your Company had around 500 direct sales staff in DST channel.

Overall, your Company now has a network of 172 offices in 120 locations. It 
employs 4,590 people (2,620 last year).

SERVICE DELIVERY INITIATIVES

Service  is key to better customer and agent satisfaction. Customer is  the 
focal  point in all the activities of your Company. To further enhance  our 
service  to  the  customers, distribution portal was  launched  during  the 
financial  year.  This  dedicated portal will provide  access  to  all  the 
information  related  to the policies to the agents and will  help  enhance 
their  service  levels  to the customers. The  customer  service  team  was 
strengthened  during the year and we now have more than 125  people  strong 
customer service team. The improvement in customer service is evident  from 
the fact that your Company has crossed 1 million policies in force.

Several customer service initiatives were introduced such as tele-servicing 
of  policy  requests, medicals at home, SMS on demand  where  field  agents 
could request SMS to be sent to focus audience, e-mail alerts to agents  on 
key events on the policy such as policy enforcement, premium reminder  etc. 
Also,  a  robust quality program is underway to improve  our  communication 
with  customers and agents. All our service delivery processes and  service 
centers have been ISO 9000: 2001 certified. Six Sigma projects have  helped 
improve our operations and enhanced the customer focus in your Company.

Use  of technology to better service our customers has been  another  focus 
area for your Company. During the year, your Company launched  distribution 
portal  which  allows  the agent advisors access  to  all  the  information 
related  to  policies of their customers on touch of the button.  This  has 
helped  in  significantly  improving the ability of  your  Company's  agent 
advisors to quickly provide the renewal notices and receipts as well as the 
status of their investments.

Operations  team  which  works at the backend provided  all  the  necessary 
support to the distribution team by continuously improving their efficiency 
and hence meeting the growing demands of the fast growing business of  your 
Company.

BONUS PAYMENT

The  Company  has  declared bonuses (dividends)  based  on  the  underlying 
performance  of the participating fund for the year 2006-07. The  bonus  is 
payable  in  respect  of  eligible policies on  third  and  greater  policy 
anniversaries falling due in the 12 months period commencing 1st July 2007.

HUMAN RESOURCES

Your  Company  recognizes that success of an organization  depends  on  the 
robust intellectual capital it owns. Since inception, Max New York Life has 
focused  on  building relationships with customers for  life  through  high 
quality of advice and service to the customers. MNYL continues to build its 
organization  to support its aggressive expansion agenda. Your Company  has 
successfully built a strong team of over 4,500 people led by an experienced 
and dynamic management cadre. The extended MNYL cadre includes a network of 
over 25,000 highly trained and wellrespected agent advisors.

Training  is  seen by your Company as a key differentiator  in  the  market 
place.  MNYL imparted over 32,471 man-days of training to its employees  in 
the period. The training covered areas such as Insurance Concepts,  Product 
Knowledge,  Systems  and  Processes,  Communication,  Leadership,   Service 
Delivery and other Management Development inputs.

CORPORATE SOCIAL REPONSIBILITY

Your  Company  has been donating since inception, part of the  proceeds  of 
every policy sold to the SOS Children's Villages of India. This year,  your 
Company is donating Rs 10,00,000.00 to SOS Children's Villages of India.

SHARE CAPITAL

During the year, the paid up share capital of the Company has increased  to 
Rs. 732 Crore. Your Company continues to be one of the highest  capitalized 
private life insurance companies in India.

SOLVENCY

Your Company has met the solvency margin requirements as per IRDA norms.

DIRECTORS

In  accordance  with  the provisions of the Companies  Act,  1956  and  the 
Articles  of Association of the Company, Mr. N. C. Singhal and  Mr.  Rajesh 
Khanna  retire by rotation, and being eligible have offered themselves  for 
reappointment.

AUDIT COMMITTEE

The  Audit  Committee  of  the  Company  comprises  of  four  non-executive 
directors. Four meetings of the Committee were held during the year. Mr.  B 
Anantharaman  is the Chairman of the audit committee. Mr. Joe Gilmour,  Mr. 
N. C. Singhal and Mr. Frederick Sievert are the other committee members.

AUDITORS

The   Joint  Auditors  M/s.  Thakur  Vaidyanath  Aiyar  &  Co.,   Chartered 
Accountants  and  M/s.  Ray  & Ray, Chartered  Accountants  retire  at  the 
conclusion  of the ensuing Annual General Meeting and have expressed  their 
willingness to be re-appointed at the Annual General Meeting. The  retiring 
Joint  Auditors  are  proposed to be appointed as  joint  auditors  of  the 
Company  at  the ensuing Annual General Meeting to hold  office  until  the 
conclusion  of  next  Annual  General Meeting.  The  Company  has  received 
certificates from the Joint Auditors that their appointment as auditors, if 
made,  will  be in accordance with the limits specified under  Section  224 
(1B) of the Companies Act, 1956.

PARTICULARS OF DEPOSITS

The  Company  has  not  accepted any deposits  under  Section  58A  of  the 
Companies Act, 1956.

PARTICULARS OF EMPLOYEES

The  Statement giving particulars, under Section 217(2A) of  the  Companies 
Act, 1956 read with the Companies (Particulars of Employees) Rules, 1975.

DIRECTORS' RESPONSIBILITY STATEMENT

Pursuant  to  Section 217(2AA) of the Companies Act, 1956,  your  Directors 
hereby state that:

1.  In the preparation of the Annual Accounts for the year ended March  31, 
2007,  the  applicable accounting standards have been followed  along  with 
proper explanation, relating to any material departures.

2.  Your Directors have selected such accounting policies and applied  them 
consistently  and  made  judgments and estimates that  are  reasonable  and 
prudent  so as to give a true and fair view of the state of affairs  as  on 
March 31, 2007 and of the Profit and Loss Account for the aforesaid period.

3.  Proper  and sufficient care has been taken by your  directors  for  the 
maintenance of adequate accounting records in accordance with provisions of 
the Companies Act, 1956 for safeguarding the assets of the Company and  for 
preventing and detecting fraud and other irregularities.

4. The Annual Accounts of the Company for the period under review have been 
prepared on a going concern basis.

ADDITIONAL INFORMATION

Information  in accordance with the provisions of Section 217(1)(e) of  the 
Companies  Act, 1956 read with the Companies (Disclosure of Particulars  in 
the Report of Board of Directors) Rules, 1988, are as follows:

A. Conservation of Energy              : NA
B. Technology Absorption               : NA
C. Foreign Exchange Earnings and Outgo :

                                                          (Rs. in crore)

Year ended 31.03.2007

Earnings (including equity infusion)                              45.62

Outgo                                                             14.88

Activities relating to Exports, initiatives taken to increase        NA
exports, develop New Export markets, Export Plan etc.

ACKNOWLEDGMENTS

The directors wish to place on record their deep appreciation for the  hard 
work,  dedicated  efforts,  teamwork  and  professionalism  shown  by   the 
employees  and  the  Agents  Advisors, which has  enabled  the  Company  to 
successfully  establish itself amongst the leading private  life  insurance 
companies in India. Your directors also express gratitude to the  Insurance 
Regulatory  and Development Authority of India, the Reserve Bank of  India, 
Central  and  State Governments and the joint venture partners,  Max  India 
Limited   and  New  York  Life  International,  LLC  for  their   continued 
cooperation, support and assistance.

                               For and on behalf of the Board of Directors

                                                             ANALJIT SINGH
                                                                  Chairman

New Delhi 
MAY 14, 2007

MANAGEMENT DISCUSSION AND ANALYSIS

With respect to the operations of the Company for the financial year  April 
1,  2006  to  March 31, 2007 and results thereof,  the  Management  of  the 
Company confirms, certifies and declares:

1.  The  Company  is  doing  business  on  the  basis  of  certificate   of 
registration granted and duly renewed by IRDA.

2. The Company has duly paid all dues payable to the statutory authorities.

3. There has been no change in the Indian and Foreign shareholding  pattern 
of  the  Company  and  the same are in conformity  with  the  statutory  or 
regulatory requirements for the same.

4.  The Company has not directly or indirectly invested outside  India  the 
funds of the holders of policies issued in India.

5.  The Company is maintaining the required solvency margins as  undertaken 
to the Insurance Regulatory and Development Authority.

6.  The  Company  certifies that the values of all  the  assets  have  been 
reviewed on the date of the Balance Sheet and that the assets set forth  in 
the Balance Sheet are shown in the aggregate at amounts not exceeding their 
realisable  or  market  value  under the several headings  -  "  Loans",  " 
Investments",   "Agents'  balances",  "Outstanding  Premiums",   "Interest, 
Dividends  and Rents outstanding", "Interest, Dividends and Rents  accruing 
but  not  due",  "Amounts  due from other persons  or  Bodies  carrying  on 
insurance  business", " Sundry Debtors", " Bills Receivable", "  Cash"  and 
the several items specified under "Other Accounts".

7.  No  part  of the life insurance fund has been  directly  or  indirectly 
applied in contravention of the provisions of the Insurance Act, 1938 (4 of 
1938)  relating  to the application and investment of  the  life  insurance 
funds.

8.  The  Company recognises the risks associated with  the  life  insurance 
business and manages it by adopting prudent policies commensurate with  the 
needs  of  the  life  insurance  business.  The  key  risks  affecting  the 
operations of the Company are underwriting risks and investment risks.  The 
underwriting  risk  is  managed  robustly  by  the  Company's  underwriting 
function  and  by further establishing reinsurance  treaties  with  various 
reinsurance companies. All risks above the pre-determined retention  limits 
are  automatically reinsured. The investment risk is managed by creating  a 
portfolio  of  different asset classes and of varied maturities  so  as  to 
spread  the risk across a wide category of investee companies. The  Company 
has  constituted an Investment Committee, which acts as the  policy  making 
body  for  the investment operations. The Investment  Committee  lays  down 
various  internal  policies  and norms governing  the  functioning  of  the 
Investment Department. The Investment Committee periodically discusses  the 
investment strategy, portfolio structures, performance of the portfolio and 
related  issues.  The investment policy is reviewed regularly in  order  to 
align the same with the Company's business plans.

9.  The  Company does not have operations in any other country  other  than 
India.

10. Average claim settlement time to-date has been 14 days from the day the 
final document submitted with Company (2006 : 16 days).

11. The value of investments as shown in Balance Sheet have been arrived as 
follows :

(i)  Valuation  -shareholders' investments  and  non-linked  policyholders' 
investments  have  been ascertained on the basis of  quotes  received  from 
market participants. Debt securities, which include government  securities, 
are considered as held to maturity' and measured at historical cost subject 
to amortisation. Listed equity shares, as at balance sheet date, are valued 
at  fair value, being the last quoted closing price on the  National  Stock 
Exchange  (NSE)  and in case the same is not available, then on  the  Stock 
Exchange,  Mumbai  (BSE). Equity shares, awaiting listing,  are  valued  at 
historical cost subject to provision for diminution. Investments in  Mutual 
fund units are valued at fair value at previous day's net asset value.

(ii) Valuation - linked investments

In  case of Linked business - Government securities are valued at the  rate 
obtained  from CRISIL (Credit Rating Information Services of  India  Ltd.). 
Debt securities other than Government Securities are valued on the basis of 
Bond Valuer (CRISIL). Listed equity shares are valued at fair value,  being 
the last quoted closing price on NSE and in case the same is not available, 
then  on  the BSE. Mutual fund units are taken at the  previous  day's  net 
asset values.

12. The Company has invested its controlled funds only in rated securities, 
primarily  in Central Government treasury bills and securities  and  highly 
rated bonds/mutual funds. All Investments in Debt securities are made  with 
the clear intent of being held to maturity. Accordingly, the Management  is 
confident of the quality of the investments.

13. The financial statements of Max New York Life Insurance Company Limited 
and  all  information in this annual report are the responsibility  of  the 
Management  and have been reviewed by the Audit Committee and  approved  by 
the Board of Directors.

(a)  The  financial  statements  have  been  prepared  in  accordance  with 
generally  accepted accounting standards and principles and  policies  have 
been followed with no material departures.

(b)  The  financial statements have been prepared in  accordance  with  the 
accounting  policies adopted by the Management and stated therein  and  the 
same  have been followed consistently. These financial  statements  contain 
some  items  which  reflect  the  best  estimates  and  judgement  of   the 
Management.  When  alternative  accounting methods  exist,  Management  has 
chosen  those it deems most appropriate in the circumstances to ensure  the 
financial  statements are presented fairly, in all material  respects.  The 
choice of estimates and judgement have been made are reasonable and prudent 
so  as to give a true and fair view of the state of affairs of the  Company 
as  at the end of the financial year and the operating loss of the  Company 
for the year.

(c) The Management of the Company has taken proper and sufficient care  for 
the  maintenance  of  adequate accounting records in  accordance  with  the 
applicable  provisions of the Insurance Act 1938 (4 of 1938) and  Companies 
Act  1956 (1 of 1956), for safeguarding the assets of the Company  and  for 
preventing and detecting fraud and other irregularities.

(d) The financial statements have been prepared on a going concern basis.

(e)  The Company has set up an internal audit system commensurate with  the 
size and nature of the business and the same is operating effectively.

14.  The  details of transactions with related parties for the  year  ended 
March  31,  2007 are given in Note No.II (r) in Schedule  16  in  financial 
statement.

                              For and on behalf of the Board of Directors

                              ANALJIT SINGH 
                              Chairman

                              JOE GILMOUR 
                              Director

                              B. ANANTHARAMAN 
                              Director

                              GARY BENNETT 
                              Chief Executive Officer

                              SUNIL SHARMA 
                              Executive Director & 
                              Chief Operating Officer

                              JOHN POOLE 
                              Chief Actuary (Appointed Actuary)

                              SUNIL KAKAR 
                              Chief Financial Officer

                              AJAY SETH 
                              Director- Legal & Compliance and
                              Company Secretary


New Delhi 
MAY 14, 2007